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Welcome
Introduction to the Social-in-a-Box eLearning Curriculum
Course Introduction
What is Social Marketing?
Key Social Marketing Terms
The Evolution of Social and Business Networking
Why Social Marketing Matters To You, To IHS, and To IHS Customers
Knowledge Check 1
Social Marketing Channels
10 Key Reasons Businesses Engage In Social Marketing
Tips To Ensure B2B Social Marketing Success
Knowledge Check 2
How is Social Marketing Success Measured?
Course Conclusion and Next Steps
Introduction to Social Marketing at IHS
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