These linkages indicate essential dependency, and advise what a business should ‘keep doing’, ‘stop doing’ and ‘start doing’.

When a business is impacted by external environmental changes from the social, political, environmental, policy areas.

An organizational system that focusses on human performance and potential capability.

According to the Balanced Scorecard technique, a Strategy Map has four perspectives. The Customer Perspective represents the requirements of the customer in relation to the business vision.

According to the Balanced Scorecard technique, a Strategy Map has four perspectives. The Financial Perspective represents outcomes in financial terms.

According to the Balanced Scorecard technique, a Strategy Map has four perspectives. The Internal Process Perspective represents the framework of support all objectives will depend on.

According to the Balanced Scorecard technique, a Strategy Map has four perspectives. The Learning and Growth Perspective represents that which can be molded into higher or targeted performance.

A scorecard is an aggregated representation of objectives, measures, targets and initiatives.

A Strategic Direction provides a thorough understanding of where we are, where we need to go (and why), how we will know we’ve arrived.

A strategic objective is an answer to the displayed question. It is the result of agreeing on your priorities and poses choice for future activity to be the ‘best’ activity for the desired future.

An organization that operates systematically, ensuring all business activity feeds into a desired state of being, with evidence to show this, and if not, to move into a continuous improvement process.

A Strategy Map is a structured diagram which represents. The story of our future. It should contain four perspectives, questions for each perspective (against the vision), strategic objectives along with cause and effect linkages.

What a business will aim to be in the future. A future-oriented state that should guide accordingly.